Email marketing is the best way to get a higher return on investment. The number of email users is expected to grow to 4.5 billion by 2024. With such a larger audience, you’ll need an email marketing channel to get potential customers’ contacts and reach them. Sending emails manually is inefficient and time-consuming. An email marketing platform will convert your subscribers into customers. Here are the best email marketing services to help you make an informed decision.
1. Mailchimp
Mailchimp was founded in 2001 and is one of the widely known email marketing services. The software allows you to manage your email list, create marketing campaigns, and send transactional messages.
Highlights
- Flexible templates
- Data and insights recommendations
- Build social ads, and emails from one place
- AI-powered creative assistant
- Smart audience management tool
Pros
- It has a user-friendly interface
- It allows you to embed forms on your website
- A wide variety of integration options
- Easy to manage your email list
Cons
- No automation for free plans
- It does not allow affiliate marketing
Pricing
Mailchimp offers free and paid plans. The free version gives you 2,000 contacts and allows you to send 10,000 email messages monthly. You can also build 1-step email automation with the free plan. The paid plans are based on the number of contacts and start at $11 per month for 500 contacts. If you have 10,000 contacts, you can choose from the essentials plan at $87 per month, the Standard plan at $115 per month, and the premium plan at $115 per month.
The essentials plan gives you features like behavioral targeting, tags, customer journey builder, and pre-made templates. With a 10,000 contact plan, you can send up to 100,000 emails per month.
Link: https://www.mailchimp.com
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2. HubSpot
HubSpot is a popular CRM software but also provides email marketing solutions. You can use both to create personalized email campaigns and increase the open rates. The free email marketing services come with a drag-and-drop editor and automation features that will grow your business. You can use the wide variety of templates and drag-and-drop features to create custom newsletters that match your brand. Other marketing tools are live chat, landing pages, and form builder.
Highlights
- Email autoresponders
- Easy to set up
- Email Segmentation
- in-built A/B testing
- CRM integrations
- Email engagement analytics
Pricing
HubSpot has a free plan that allows you to send 2,000 emails monthly. There is no credit card needed. The paid plan begins at $45 per month with 1,000 contacts. With the paid plan, you’ll enjoy additional features. If you need more than 1,000 contacts, you’ll pay $50 per month.
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3. ActiveCampaign
The ActiveCampaign platform has been designed to help small businesses get the most from their email marketing. Some features include performance tracking, scheduling, list building, and automation.
Highlights
- Strong automation features
- An in-built landing page builder
- A/B testing to help you find the emails that convert best
- Personalize emails based on your contact list
- Customize messages and send messages to the appropriate Contact
- Split testing to increase click, opens, and buys
Pros
- Tagging and segmentation
- Strong personalization features
- Support various signup forms
- Drag and drop email builder
Cons
- It is hard to master
- There is no free plan
Pricing
The ActiveCampaign does not have a free version. The pricing depends on the contacts and starts at $15 per month. The lite plan gives you 500 contacts, drag-and-drop email building, and segmentation. All the paid plans allow you to send unlimited emails until you reach 250,000 contacts. Once your contact list grows to 10,000 contacts, the pricing you can choose from is the lite plan at $174 per month, plus $287 per month and professional $424 per month.
Link: https://www.activecampaign.com
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4. Constant Contact
Constant Contact has email templates that you can customize and tools to help you have a successful email marketing campaign. The platform allows you to choose your industry. It gives you promotion ideas that will improve your email marketing. Constant Contact has discussion forums, live chat, and emails. You can also use the knowledge base of resources to get the hang of the platform and make the most of it. Constant Contact gives you free access for 30 days. The platform has quality features to help you communicate with your customers.
Highlights
- Simple set up
- Easy to use
- Marketing features for fast growth
- Automated campaigns
- Analytics and metrics for tracking success
Pros
- Solid integrations
- Plenty of customizable templates
- Create drip campaigns
- Drag and drop email editing
Cons
- Limited workflow builder
- Specific automation sequences need the premium plan.
Pricing
The Constant Contact pricing is tied to the number of contacts. The core plan starts at $9.99 per month for 500 contacts. With the core plan, you’ll get drag and drop editor, signup forms, automated welcome emails, and A/B testing. If you have many contacts, the price goes up. If you have 10,000 contacts, you can choose the core plan for $80 per month or the Plus plan for $125 per month.
Link: https://www.constantcontact.com
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5. Klaviyo
Klaviyo is an email marketing platform for ecommerce businesses. It has a wide variety of high-quality features. You can customize the campaigns to suit your needs. Klaviyo also has several integrations that you can use to create personalized campaigns.
Features
It has built-in email automation, which is the best feature for ecommerce. Other features include
- Back-in-stock updates
- Cross-selling campaigns
- Welcome series
- Order updates
- Back-in-stock updates
Pros
- Automated A/B testing
- Data compliance features
- Product recommendations for email messages
Cons
- It is costly
- The user interface is less friendly
Pricing
Klaviyo offers a free version they can use to build a list of up to 250 contacts. You can send 500 emails per month for free. You’ll also enjoy all the features of the paid plans for free. The paid subscription begins from $20 per month for 500 contacts. You can send 10,000 emails every month. If you want to grow your contact list to 10,000, the plans increase from $150 and above.
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6. Sendinblue
Sendinblue has several tools to help you turn your leads into customers. The email marketing platform allows you to use the landing page builder, intuitive signup form options, and responsive email editor. It has customizable templates and advanced reporting. It is suitable for users who want to send many email messages. You can seamlessly connect the platform with your website.
Pros
- Real-time reporting
- Send plenty of emails
- Drag and drop workflow builder
Cons
- Limited list building features
- It has a high starting price
Pricing
You can choose from the free or paid version based on the email you want to send. On the free plan, you’ll have unlimited contacts and send up to 300 emails per day. The free plan does not have marketing automation.
The lite plan starts at $25 per month, the lowest pricing. On the lite plan, you can send 20,000 emails per month. The lite plan has A/B testing but does not have marketing automation. The premium plan starts at $65 per month, and you can send 20,000 emails and 2,000 marketing automation contacts.
Link: https://www.sendinblue.com
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7. ConvertKit
ConvertKit is an email marketing platform for content creators such as YouTubers, bloggers, and podcasters. The tool helps design emails, gather contacts, and send email broadcasts.
Highlights
- Plenty of marketing integrations
- Intuitive user interface
- Powerful sales funnel
- Triggers for automation
Pros
- Automated email funnels
- User-friendly email editor
- Create custom audience
Cons
- Basic reporting and analytics
- Few design templates
Pricing
ConvertKit offers users free and paid plans. New users get a 14-day free trial and can test the platform without any commitments. With the free plan, you get 1,000 subscribers and unlimited signup forms, landing pages, and sales pages. The paid plans start at $15 per month for 300 contacts. The creator plan has most features that ConvertKit offers but doesn’t have subscriber engagement scoring. If you have 10,000, you can choose from the creator plan for $119 per month or the creator pro plan that starts at $167 per month.
Link: https://www.convertkit.com
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8. Moosend
Moosend is a popular email marketing platform for small businesses. The platform has over 70 professionally designed email templates. You also have the option to create a custom email template. You can put your campaigns on autopilot using the marketing automation workflows.
Highlights
- Simple list segmentation
- Drag and drop email editor
- AI-powered product recommendations
- A/B testing and email analytics
Pros
- Over 40 high-quality email templates
- A/B testing for subject lines
Cons
- Limited analytics
- There is no free plan.
Pricing
Moosend offers a free account that is valid for 30 days. The free trial version provides you with automation workflows and unlimited emails. The pro plan is $9 per month and has live chat support and transactional emails. For 10,000 subscribers, the price cost $88 per month.
Email marketing platforms help you create contact lists using landing pages and forms. You can use the contacts to send your customers promotional emails. Choosing the best email marketing software will significantly impact your marketing campaign. The above list will help you choose the best email marketing tool. If you were searching for email marketing services, now you have eight to choose from.
About the Author: Josh Barter
